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Cash Advance Lenders: Does A Celebrity Endorsement Make A Difference

Posted on July 22, 2013 by Kristy Lamar

The idea that some fast cash advance lenders advertise their service using celebrities continues to be a concern for those who oppose the short-term loan industry. There are not many direct lenders who pay celebrities for their brand as it is an expensive marketing approach to spread their company’s name. Let’s face it, not all short-term lenders could ever afford such an advertising maneuver. Why would cash advance lenders invest in large marketing schemes? Like in any type of business, money must be invested in order to see a return. … Continue reading →

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