There were payday loan and online cash advance companies in the UK setting their sights on parents of small children. It was recently revealed that there were advertisements for short-term loans found on children’s television channels broadcast the past two years. Between November of 2010 and the end of October of 2012 this company spent a large amount of money advertising in between some of the more popular preschool children’s shows.
Why aim advertising in this direction? Many parents of small children will sit and watch the shows with their child. As some direct lenders cut down on advertising costs, there were a few of them which continued to increase their budget. Most often the commercials saved for children’s shows are geared towards items children will want for themselves and products related to the stay-at-home-mom. I guess an online cash advance could possibly fit into the latter category with the stretch of imagination.
Online cash advances will help in an emergency.
The prices may vary from the US to the UK for obtaining a short-term loan, but no matter where you live, these types of loans are geared towards emergency costs. As effective as they are for many who take out fast money, these loans can prove to be fatal to a working budget if used for extras. Impulsive borrowing can be just as dangerous as impulsive shopping. They both carry a price to pay and that price continuously increases the longer it remains unpaid.
If anyone is familiar with the cash advance online process, then they are already aware of how easy it is to get a small loan very quickly. The no credit bureau check no-fax loans are now simpler to obtain than ever. Thousands of legitimate companies are readily available to accept your online application. It becomes the burden of the borrower to find a responsible and trustworthy company to do business with. A company advertising short-term loans in between a toddler’s television show may be a responsible company in some people’s view, but others may look at it as predatory. We all know that the cost of raising children is grand; would a cash advance really help?
How could an online cash advance help parents of small children?
Let’s be the devil’s advocate and assume that the companies paying to advertise in this manner were truly only wanting to help. The small loan could get what?
- Pay for food or diapers till the next paycheck comes
- Cover an emergency trip to the doctors
- Pay for unexpected prescriptions
- Help with other household bills when the due date falls before payday
Would a parent be helping their own finances to use it in any other way? Probably not since most people who can afford extras will have the income or available credit to cover such costs.
No matter which side of the ocean you live on, there will be online cash advance lenders in both the US and in the UK ready to accept your loan application. Get to know the business practices of a direct lender before you sign a contract. The last thing you need is to find out your lender does not follow best practices after you accept their loan. Fast cash is worth the cost when used in emergencies. It helps to have a responsible lender who wants to help as well as make money.
